Kardes, Frank R. <br/><br/>
Consumer Behaviour &  Managerial Decision Making 

 - Delhi  Pearson Education  2006 
 - 451p. 
<br/><br/><label>ISBN: </label>81-317-0636-2 
<br/><br/><label>Dewey Class. No.: </label>658.8342  Kar .P6